A prominent group of investors requested advice on what to develop. In the first place, a full macro and microeconomic research indicated a decline in the supply of industrial plots due to limited space availability in current industrial zones and continuous growth in demand. Moreover, the detailed value generator analysis specified higher growth rates in logistics and storage facilities.
Correspondingly a detailed value proposition analysis concluded the target market segment wants, needs, expectations, and aspirations. Qualitative market research picked on the likes and dislikes of current offerings. The quantitative market research concluded the sizing, phasing, expansion schedule and the proposed development program.
The research suggested the most sought after location close to new airport development and transient infrastructure. Accordingly, the master-planners concluded a highly functional and market-oriented concept master plan for the project.
In conclusion, a strategic land acquisition strategy and joint venture structure model ensured the highest possible IRR. The project will generate a 42%+ IRR.