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ABOUT AHMAD KHALAF

In 2003, Ahmad Khalaf co-founded his first business, a consultancy firm that provided market research and business development services.

He hired and paid few sub-consultants to support the growing real estate sector. However, Khalaf was not satisfied with the results.

At this stage, Ahmad Khalaf decided to learn everything he can about real estate development.

During this period, Ahmad Khalaf supported the rollout of several leading real estate development companies capitalized at $950 million. More

By 2006 Khalaf focused on business development where he landed several large-scale mix-use projects worth more than $8 billion. More

In 2015 Ahmad Khalaf decided to create a different kind of real estate development advisory, one that provides exceptional value.

His primary focus is to increase his clients' gains and to deliver an excellent ROI that outperforms the market.

Ahmad Khalaf adopts what he calls "a value-driven and  market-oriented real estate development process."

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AHMAD KHALAF BY THE NUMBERS

17% HIGHER GROSSS MARGINS

Applied a double-sided business strategy to increase revenues and decrease operating costs.

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80% INCREASE IN VALUE

Identified undersupplied gaps and responded with a market-oriented redevelopment.

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OVER 250% RETURN ON INVESTMENT

Brought a diversified portfolio to its highest and best use by targeting niche market segments.

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85% ACQUISITION COST SAVINGS

Designed a multi-phased land acquisition structure that combined land for equity & land for infrastructure joint-venture mechanisms.

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$8 BILLION SECURED LEADS

Secured several strategic long-term, mix-use and large-scale real estate developments in excellent locations.

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$ 1.2 BILLION SAVINGS IN CAPEX

Administered a combination of joint-venture structures & value engineering techniques to reduce total development cost.

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Contrary to the general market practice, remarkable real estate projects are not the result of creative decision making. Instead, extraordinary developments are the conclusion of a thorough market analysis that identified concrete demand generators and sizable market gaps.

THE TIME IS NOW. LAND THE MOST REMARKABLE REAL ESTATE DEVELOPMENT PROJECTS OVER AND OVER AGAIN.

STRATEGIC REAL ESTATE DEVELOPMENT

Ahmad Khalaf

Ahmad Khalaf is a real estate development professional. He focuses on realizing superior market value for his business partners.

Khalaf capitalizes on rare demand generators, substantial market gaps, and high growth trends.

Ahmad believes that differentiation is the key to success. He helps his clients to create their own market spaces and bypass the competition.

Ahmad Khalaf is the founder of Latitude Developments a strategic real estate development advisory.

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Identifying rare demand generators and sizable market gaps makes a good project. Developing that good project to its highest and best use turns it great. Finally, aligning all stakeholders interests along the development process transform a great development into an extraordinary one.

WHAT IS THE DIFFERENCE BETWEEN A GOOD, A GREAT AND EXTRAORDINARY REAL ESTATE DEVELOPMENT? THE ONLY DIFFERENCE IS THE APPROACH WHICH YOU WILL DECIDE TO TAKE.

SOME OF THE LESSONS I LEARNED

I should NOT make real estate development decisions based on creative decision-making processes. Whatever that process may be!

Why?

Because if I start getting creative in taking a real estate development decision, I will be MISSING the point.

“IT IS NOT ABOUT WHAT THE DEVELOPER THINKS. RATHER, IT IS ABOUT WHAT THE MARKET WANTS.” - Ahmad Khalaf

Further,

I should not compete with other developers in the same market niche.

Why?

Because if I copy the competition, it will be nearly impossible to make MORE money.

“BIG MONEY IS IN CREATING YOUR OWN SPACES, NOT IN COMPETING IN OVERCROWDED MARKETS” - Ahmad Khalaf

Also,

To generate SUPERIOR GAINS, I should identify substantial, valid and long-term demand generators.

Why?

Because if I develop in-demand projects that answer to a specific target segment profile, I will reduce my market risk.

“IF THE PROJECT IS NOT IN DEMAND, THEN IT IS NOT WORTH THE TROUBLE; BUT WHEN IT IS IN DEMAND THEN ALL THAT IT NEED IS TO BE REVEALED” Ahmad Khalaf

Uncover undersupplied demand. Identify your demand generators. Qualify and quantify your market. Recognize your tenant needs, expectations, and aspirations. Respond with a highly functional development. Design around your chosen market segment.

INNOVATION IS A NATURAL RESULT OF THE PROCESS AND NOT VICE-VERSA.

CREATE AND CAPTURE MORE VALUE

LATITUDE DEVELOPMENTS

Check out our projects, business strategy, clients and more

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ADVANCED TRAINING

Learn the tools which Ahmad Khalaf uses to gain immense value.

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BOOST YOUR GAINS

Capitalize on rare and hidden development opportunities.

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